The strategic landscape for enrollment is changing: new market entrants are disrupting the competitive landscape; customers are becoming less loyal, and their expectations are shifting, and the past two decades of tuition growth have created an accessibility gap for many of our prospective families. As a result, enrollment strategy encompasses more and broader concerns than the last century’s “admissions funnel” - and schools need Heads of School prepared to think and act strategically about enrollment success. In Day 1, we’ll form a community of Heads of School who are uniquely able to understand the challenges each other face; unpack the changing enrollment landscape for our schools, and introduce seasoned thought leaders who will serve as our guides over the next four days.
Grab one of the many outdoor spaces to meet as a small group.
Led by Greg Bamford from Charles Wright Academy in Outlook 101.
Over the last two decades, independent school tuitions have risen much faster than the Consumer Price Index. As a result, fewer people can afford to pay full price - and even those who can, may be increasingly price sensitive.Throughout Day 3, we will explore the independent school financial and enrollment model and will look at opportunities to adapt our cost structure, enrollment strategies, financial aid strategies, and price point.
Led by Heather Hoerle from EMA, Jeff Shields from NBOA and Halé Behzadi from Citi Private Bank in Outlook 101.
Includes accommodations, meals, and planned activities.