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Ensuring Your School's Brand Success and Promise

Customer expectations are changing. Disappointments with your school can lead a family to leave, even when you have a long-term relationship. Families have become more consumer-focused, and have expectations molded from their experience with luxury brands in the profit sector. How can schools respond to emerging customer expectations and attract a tribe of enthusiastic followers? Day 4 will explore how we can create a winning brand and a compelling customer experience.

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Day 3
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Your Role in Financial Strategy. Acquiring and Retaining Students for Your School

Over the last two decades, independent school tuitions have risen much faster than the Consumer Price Index. As a result, fewer people can afford to pay full price - and even those who can, may be increasingly price sensitive.Throughout Day 3, we will explore the independent school financial and enrollment model and will look at opportunities to adapt our cost structure, enrollment strategies, financial aid strategies, and price point.

Day 4
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11:00 am

Speaker Debrief and Q&A

Led by Americus Reed, II from Wharton School in Outlook 101.

Day 4
  —  

Ensuring Your School's Brand Success and Promise

Customer expectations are changing. Disappointments with your school can lead a family to leave, even when you have a long-term relationship. Families have become more consumer-focused, and have expectations molded from their experience with luxury brands in the profit sector. How can schools respond to emerging customer expectations and attract a tribe of enthusiastic followers? Day 4 will explore how we can create a winning brand and a compelling customer experience.

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$5,000

Includes accommodations, meals, and planned activities.

Come Join Us!

Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at $2,500 for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis. Apply here to be considered for a discounted tuition.

Secure your seat today!