Led by Americus Reed, II from Wharton School in Outlook 101.
Grab one of the many outdoor spaces to meet as a small group.
The strategic landscape for enrollment is changing: new market entrants are disrupting the competitive landscape; customers are becoming less loyal, and their expectations are shifting, and the past two decades of tuition growth have created an accessibility gap for many of our prospective families. As a result, enrollment strategy encompasses more and broader concerns than the last century’s “admissions funnel” - and schools need Heads of School prepared to think and act strategically about enrollment success. In Day 1, we’ll form a community of Heads of School who are uniquely able to understand the challenges each other face; unpack the changing enrollment landscape for our schools, and introduce seasoned thought leaders who will serve as our guides over the next four days.
Customer expectations are changing. Disappointments with your school can lead a family to leave, even when you have a long-term relationship. Families have become more consumer-focused, and have expectations molded from their experience with luxury brands in the profit sector. How can schools respond to emerging customer expectations and attract a tribe of enthusiastic followers? Day 4 will explore how we can create a winning brand and a compelling customer experience.
Includes accommodations, meals, and planned activities.