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Day 1
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The Changing Competitive Landscape and the Strategic Role of the Head

The strategic landscape for enrollment is changing: new market entrants are disrupting the competitive landscape; customers are becoming less loyal, and their expectations are shifting, and the past two decades of tuition growth have created an accessibility gap for many of our prospective families. As a result, enrollment strategy encompasses more and broader concerns than the last century’s “admissions funnel” - and schools need Heads of School prepared to think and act strategically about enrollment success. In Day 1, we’ll form a community of Heads of School who are uniquely able to understand the challenges each other face; unpack the changing enrollment landscape for our schools, and introduce seasoned thought leaders who will serve as our guides over the next four days.

Day 2
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The Changing Competitive Landscape and the Need for Educational Innovation

Educational innovation isn’t just a pedagogical imperative, it’s a strategic imperative. New entrants are disrupting traditional assumptions about the most valuable parts of an independent school experience, competing with independent schools with lower cost structures and lower price points. Microschools like Lakeside’s The Downtown School and The Mastery School of Hawken offer compelling, 21st-century learning environments without the fixed costs of large campuses and legacy programs. Khan Academy and online high school offer access to high-quality content for free. Public schools are innovating with magnet programs that appeal to many of our traditional customers. How is educational innovation disrupting the independent school business model as well as our instructional model? Where do our schools offer the most value to customers compared to these new entrants? How might we radically restructure the independent school business model around our unique value proposition? In Day 2, we will explore new models and think about how our schools should innovate to stay ahead of the competition.

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$5,000

Includes accommodations, meals, and planned activities.

Come Join Us!

Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at $2,500 for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis. Apply here to be considered for a discounted tuition.

Secure your seat today!