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Day 4
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Ensuring Your School's Brand Success and Promise

Customer expectations are changing. Disappointments with your school can lead a family to leave, even when you have a long-term relationship. Families have become more consumer-focused, and have expectations molded from their experience with luxury brands in the profit sector. How can schools respond to emerging customer expectations and attract a tribe of enthusiastic followers? Day 4 will explore how we can create a winning brand and a compelling customer experience.

Day 1
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The Changing Competitive Landscape and the Strategic Role of the Head

The strategic landscape for enrollment is changing: new market entrants are disrupting the competitive landscape; customers are becoming less loyal, and their expectations are shifting, and the past two decades of tuition growth have created an accessibility gap for many of our prospective families. As a result, enrollment strategy encompasses more and broader concerns than the last century’s “admissions funnel” - and schools need Heads of School prepared to think and act strategically about enrollment success. In Day 1, we’ll form a community of Heads of School who are uniquely able to understand the challenges each other face; unpack the changing enrollment landscape for our schools, and introduce seasoned thought leaders who will serve as our guides over the next four days.

Day 2
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4:30 pm

Speaker Debrief and Q&A

Led by Scott Looney from Hawken School in Outlook 101.

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$5,000

Includes accommodations, meals, and planned activities.

Come Join Us!

Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at $2,500 for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis. Apply here to be considered for a discounted tuition.

Secure your seat today!