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Dinner at Kitchen Table

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Day 1
  —  
2:45 pm

Leadership Spotlight: Viewpoint School’s Journey in Enrollment Management

Led by Mark McKee & Laurel Baker Tew from Viewpoint School in Outlook 101.

Day 2
  —  

The Changing Competitive Landscape and the Need for Educational Innovation

Educational innovation isn’t just a pedagogical imperative, it’s a strategic imperative. New entrants are disrupting traditional assumptions about the most valuable parts of an independent school experience, competing with independent schools with lower cost structures and lower price points. Microschools like Lakeside’s The Downtown School and The Mastery School of Hawken offer compelling, 21st-century learning environments without the fixed costs of large campuses and legacy programs. Khan Academy and online high school offer access to high-quality content for free. Public schools are innovating with magnet programs that appeal to many of our traditional customers. How is educational innovation disrupting the independent school business model as well as our instructional model? Where do our schools offer the most value to customers compared to these new entrants? How might we radically restructure the independent school business model around our unique value proposition? In Day 2, we will explore new models and think about how our schools should innovate to stay ahead of the competition.

Day 1
  —  
11:00 am

Arrivals and Registration

‍Stop by the lobby at 1440 Multiversity to check in and then head to the Kitchen Table for lunch.

Day 2
  —  
9:00 am

Opening Thoughts: Program Innovation and School Brand

Led by Greg Bamford from Charles Wright Academy in Outlook 101.

Day 4
  —  

Ensuring Your School's Brand Success and Promise

Customer expectations are changing. Disappointments with your school can lead a family to leave, even when you have a long-term relationship. Families have become more consumer-focused, and have expectations molded from their experience with luxury brands in the profit sector. How can schools respond to emerging customer expectations and attract a tribe of enthusiastic followers? Day 4 will explore how we can create a winning brand and a compelling customer experience.

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$5,000

Includes accommodations, meals, and planned activities.

Come Join Us!

Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at $2,500 for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis. Apply here to be considered for a discounted tuition.

Secure your seat today!